It’s the most thrilling time of the year at WordStream – annual revenue reports! But we’re not those enthusiastic about the search giants all released their yearly earnings reports earlier this month. If you missed the excitement in it all, you could grab all of the juicy details here for Google, Microsoft, along with Yahoo! a fast glance paints a fantastic picture for all three businesses, but Microsoft was the best image of those three, observing a 23% year over year growth in search marketing.

Bing and Yahoo’s reports paint a very wonderful picture of Bing Ads’ expansion this past year. Bing climbed to 19.7percent of the US search market share, and Yahoo saw a 10% boost in paid search clicks over the last year. And while there is no doubt they’re both still underdogs into Google, they are making strides in areas Google Ads (formerly known as Google AdWords) was struggling – Google paid search clicks are in fact down 11 percent from this time last year.

So Bing Ads must be doing something correctly, and it caused me to wonder, what’s Bing doing that Google is not? It might surprise some that Bing Ads has several health benefits for advertisers that Google doesn’t.

Bing Ads Has Cheaper CPC’s Because Of Less Competition

Many small and medium-sized businesses see Bing Ads as an afterthought; however, they should consider it earlier. Not only were those clicks more economical on Bing, but their ads very often were in better positions than their Google counterparts and had higher CTR’s.

Bing Ads Offers Longer Granular Control At The Campaign And Ad Group Levels

Unlike in Google Ads, Bing enables you to assign different campaigns distinct time zones. This makes sophisticated ad scheduling strategies far simpler to manage in Bing, especially if your attempts reach globally.

Bing Ads Has Better Apparatus Targeting Choices

Bing intends to eliminate some targeting options. In March, at the second Bing, advertisers could still exclude desktop and tablet traffic from their campaigns. Sophisticated advertisers may even target mobile devices employing pick operating systems.

Bing Ads Offers Longer Transparency And Control Through Search Partner Targeting

Bing permits customers the flexibility of Targeting only Bing & Yahoo, just search companions, or both, in the advertising category level. Additionally, you can quickly conduct an account in Bing to see what search spouses are directing these visitors to your site.Just give a click on

Bing Ads Does Not Force Close Variants On You

Bing has got the option to incorporate close Variant queries as games, and it remains only that: an alternative. Advertisers may easily opt-out or in of close variant matching at the campaign or advertising group level.

Bing Ads Has Better Social Extensions

Bing began testing automated social Extensions in late 2014 by showing the amount of Twitter followers an advertiser has next to their advertisement.

Bing Ads Permits You to Control Lookup Demographics

Possibly the Most advanced and underused Offering from Bing Ads will be your capability to control which gender and age Demographics see that your search advertisements. Demographic targeting could be controlled at either the campaign or advertisement category level within Bing Ads.